HLL pure-it water filter

For a long time I wanted to buy a perfect and easy to use water filter. We used to boil water, but some days we could not and drank directly the water without any kind of purification process.

I visited the Chennai Trade center where there was a consumer exhibition. One of the stall was from HLL – for water filter named Pure-it. I gave my details and address.

Next week a phone call came to show a free demo of Pure-it. I agreed.

The representative explained in simple words how the water is purified and 100% safe for drinking. The parts in HLL Pure-it water filter does 4 major steps.
1.It removes suspended matter using micro filters.
2.Then it removes parasites and bacteria using a carbon trap
3.Then the water is chlorinated to remove all forms of virus.
4.Finally the polishing chamber which contains active carbon removes odours, including chlorine!

And he showed proofs that the water from pure-it meets stringent international germkill standards.


The four steps are done by parts (consisting active carbon, chlorine etc), which have their lifetime and have to be replaced. And the service center of HLL has a wide network. The representative comes, do the replacement of parts professionally and answers our doubts.

Everything is done in an organized and friendly way. So I have recommended to my friends and relatives and many have bought Pure-it.

And I read the manual after buying. It is so well prepared, easy to understand. It comes in English and Tamil.

I am really happy that I own Pure-it, at last a very easy to handle water filter and a good after sales service. I am not writing this for promotion and earn. In fact the price of the product is fixed Rs.1,500/- and the sale is direct to customer from HLL.

Now they have increased the price to Rs.1,600/-. They give in easy installments also!

It’s just that I felt happy about a product and wanted to mention. Good products need word of mouth, which is enough

HLL Pureit Helpline


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