Ambimama - India

So Unga Cellai Open Panni Batteriya Kalatti Soap Pottu Kaluvi,
SIM Cardil Konguma Pottu Vaitchuttu Sollunga: Govinfda Govinda…

Happy Mobile Day!

Advertising world is the most completive, creative, challenging profession in the world. It is a world where Client satisfaction is the most difficult process. One has to understand the product, create a slogan, visual and present it in different media.

One has to whisper and not shout in the Ad world.

Now a days lot of Ads depend on heroes from cine, sports and famous models.

Starting from today a series of articles on famous slogans and Ad wars in the areas of soft drinks, computing, electronics, consumer goods, health care and insurance, finance, fashion, home needs, consumer goods, cosmetics, travel, hotels, airlines …list is endless.

Slogans:(Only 10 best selected)

Wherever you go, our network follows - Hutch Cellular India
Live in your world, play in ours. - Sony Playstation
Play More - Xbox 360
Welcome To The Human Network - Cisco Systems
It’s better with the butterfly - Microsoft (for MSN 8 internet service provider)
Wikipedia, the Free Encyclopedia – Wikipedia
Buy it. Sell it. Love it. – eBay
Trust Thy Name Is LIC - LIC [Life Insurance Corporation Of India]
Where Patients Come First – Merck (Health Insurance)
Just do it - Nike, Inc.

My old days Ads still in my memory
Whenever you colour think of us – Jenson and Nicholson Paints
Utterly Butterly Delicious - Amul
Let the Best Indies Win (West Indies tour of India) - Air-India

In the coming days we will see Ad wars between:
Coke and Pepsi
Mac and Windows
Hindustan Lever and Nirma
Colgate and Promise toothpaste
Bingo chips and Kurkure
Surf Excel saving water campaign with half a bucket of water – Shabana Azmi
And more…

Lastly Statistics have been (mis) used and Mark Twain is right in saying
“There are lies, damn lies and statistics”

Of late there are many websites offering various kind of information on Chennai. But all of them are Ad Hungry and there are more Online Ads and pop up windows.

Information viewed on the screen hardly stays in memory. A ready reckoner book will come handy. And online shopping still has very few takers.

There will be less traffic in the morning hours. And people will be watching TVs or leisurely reading newspapers and Sunday special magazines.

So I have an opportunity to ride my 2-wheeler and explore my area for new streets, shortcuts to avoid traffic jams on working days. The ride in this climate will itself bring a beautiful experience.

I can take a long distance ride to beach, just sit and watch the sea and waves and children playing without worries.
And visit my old friends and give them some books and get some!

And wear a Helmet and take my license copy!

Most important keep the mobile phone at home! COme back and answer missed calls.

Traveling by train to Bangalore, Coimbatore or Ooty is a peaceful and joyous experience.
My pending lists of travel by train:
1. Parakkum Rail (Metro Train) in Chennai which cuts across the city giving a nice view of the Chennai. It has been extended and the work is going on.
2. Travelling by train along Konkan coast with lots of tunnels and bridges.

I cannot forget the song “Mere Sapno Ki Rani” in Aradhana and “Talttum Katre Vaa” in Tamil where AJit drives a Gypsy and Jothika is in train, both going to attend their friends’ wedding.