NANO is the name of the 1 lakh car that TATA has launched now at the Delhi Auto Expo 2008.
India’s Tata Motors on Thursday unveiled its much anticipated US$2,500 (¤1,700) car, an ultra cheap price tag that suddenly brings car ownership into the reach of tens of millions of people across the world. Its the peoples’ car. At present the chepast car is US$4,500 from China. And TATA Nano just costs US$ 2,500. The World is shocked and look at India with respect.
While the price has created a buzz, critics say the vehicle, called the Tata Nano, will lead to millions more cars hitting already clogged Indian roads, adding to mounting air and noise pollution problems. Others have said Tata will have to sacrifice quality and safety standards to meet the target price.
Company Chairman Ratan Tata has said the car will be the least polluting car on the Indian roads and meet necessary safety standards.