Ambimama - India

Google must understand its limits and not enter screening cricket live on YouTube. I feel very comfortable as are my millions of friends watching Cricinfo with a ball by ball live commentary.
Google has plans to screen IPL cricket live on YouTube by signing a 2-year deal with Indian Premier League. IPL and Google cannot revolutionise the way sport is broadcast by Cricinfo which is being read and not watched! No Ads and just the experts writing live commentaries is the way we all love to watch Cricket!

May be there is big money in the Twenty20 format but the latest innovation could not have the globe the way people watch and read sports like Cricket. With the dead commentary and office work, sure I would like to read Cricinfo. The IPL may show the tournament and may become the first sporting event to be shown live globally on a dedicated YouTube channel, but it will be wasting money.

This is the problem: In countries where the IPL has a deal with a broadcaster there will be a slight delay on the internet feed. IPL commissioner Lalit Modi may be really earning more by saying Google have never done this before and that this is a first for the whole of sport. The two-year deal will see Google and the IPL share sponsorship and advertising revenue. The tournament begins in March and runs until April.

The deal with the IPL in India is in contrast to the search engine’s troubles in another emerging market, China, where Google has threatened to quit the country because of hacking attempts and curbs on free speech.
So this is where Google has landed in a bad way – Keep away from Cricket!