Ambimama - India

Cola Wars is the term used to describe the campaign of mutually-targeted television advertisements and marketing campaigns in the 1980s and 1990s between soft drink manufacturers Coca-Cola and Pepsi-Cola.

Coca-Cola and Pepsi focused particularly on rock stars; notable soft drink promoters included Michael Jackson (for Pepsi) and Paula Abdul (for Diet Coke).

In the late-1990s, Pepsi launched its most successful long-term strategy of the Cola Wars, Pepsi Stuff. Consumers were invited to “Drink Pepsi, Get Stuff” and collect Pepsi Points on billions of packages and cups. They could redeem the points for free, Pepsi lifestyle merchandise.

The Pepsi Stuff promotion became the subject of a lawsuit. In one of the many commercials, Pepsi showed a young man in the cockpit of a Harrier Jump Jet. Below ran the caption “Harrier Jet: 7 million Pepsi Points.” There was a mechanism for buying additional Pepsi Points to complete a Pepsi Stuff order.

John Leonard, of Seattle, Washington, sent in a Pepsi Stuff request with the minimum amount of points and a check for over $700,000US to make up for the extra points he needed. Pepsi did not accept the request and Leonard filed suit. The judgment was that a reasonable person viewing the commercial would realize that Pepsi was not, in fact, offering a Harrier Jet. In response to the suit, Pepsi added the words “Just Kidding” under the portion of the commercial featuring the jet as well as changing the “price” to 700 million Pepsi points.

Second Cola War

During the 1990s, a “second cola war” was reported in the United Kingdom.[citation needed] This time it was due to the launch of Virgin Cola, as well as Sainsbury’s store brand Classic Cola, which, unlike most store brand colas, was designed to look like a top product worthy of competition. For a few years both colas were competitive with Coca-Cola and Pepsi; at one point Coca-Cola even sued Sainsbury’s claiming the design of the Classic Cola can was too similar to Coke’s. However, today, both Virgin and Classic Cola are far behind the two major brands.

In India we have tales of King Vikramaditya, which is not a fiction. But the stories in that are intelligent, frightful like Vedalam episodes. King Vikramaditya had a boon to rule for 1000 years. His perseverance, intelligence and clever minister are interesting.

Though I have not read Harry Potter (Oh! I am an idiot! I do not update myself on the latest things). But when I read the review of the Last Part of Book I had the feeling it much resembles King Vikramaditya tales.

Harry Potter and the Deathly Hallows is the seventh and final book in the Harry Potter series of novels by J. K. Rowling. Released globally in 93 countries at a minute past midnight (00:01), British Summer Time, on 21 July 2007 (2007-07-20 23:01 UTC), the book reached the top spot on both the Amazon.com and Barnes and Noble bestseller lists just a few hours after the date of publication was announced on 1 February 2007.

In the United States and Canada, the book was released for sale within each separate time zone at 00:01 local time, a few hours after other English-speaking countries.

Retailers such as Amazon, Barnes & Noble and Borders are reporting that more orders have been placed for this book than for any other in history and American publisher Scholastic announced an unprecedented initial print run of 12 million copies.

The Plot

The final book begins with Voldemort and his Death Eaters at the home of Lucius Malfoy. They are planning how to kill Harry Potter before he can be hidden again.

After borrowing Lucius’s wand, Voldemort kills his captive, Professor Charity Burbage, teacher of Muggle Studies at Hogwarts, for writing a collum in the Daily Prophet about co-existing with Muggles and suggesting that the end of pureblooded wizards was a good thing.

For details of Plot, Reviews (very lengthy) visit Wikipedia link:
http://en.wikipedia.org/wiki/Harry_Potter_and_the_Deathly_Hallows

There is a popular saying in Tamil “Enn Appan Kudirikhul Ilai”. It means when I deny and support a thing, the opposite is true.

So watch this really base Ad by Radhika who wouches for ‘Coke is safe to drink’

She is a model and celebrity in TV serials. So Coke used her for money. I don’t know how much money she got – better than serial money.

Does Radhika have a conscience like Shabana Azmi, Maneka Gandhi and other social and environment consciousness people?

Radhika endorses coke!

Coco-Cola India’s new ad has Radhika Sarathkumar, of ‘Chelvi’ fame (Sun TV) and the chairperson of Radaan Mediaworks as their new brand ambassador for the south.

In this ad, Radhika takes you around the Coco Cola plant and proves the point that the drink is made under stringent quality control and the cola is perfectly a safe drink. The National ad campaign of Coke had featured Aamir Khan and Smrithi Irani ( of ‘Tulsi’ fame) the best known face among small screen audience to take you around the Coco Cola plant.

It is the trust and faith that the middle class audiences have on Radhika that made Coke sign her up for this ad in south. Remember that the company was facing the heat after the recent controversies surrounding them on the high level of pesticides in the Cola.

Look for more on: “Courtesy” http://sify.com/movies/tamil/fullstory.php?id=14304641

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And the ‘Sar Utake Piyo’ by Aamir Khan is a Joke on himself and Coke

Why should I lift my head for Coke and drink? There are many ways any drink can be enjoyed. And this SAR UTAKE PIYO -Lift your head) is simple Junk!

He (Aamir) is already in the hands of Coke, and how can Amir
lift his head and drink.

These people promote the gutter drink for money.

They will fail. Natural fruit, herbal drinks are popular and heavily exported. Loved by local citizens and foreign people.

So Why Ads by Radhika and Aamir khan?
The Ad itself is funny, baseless and means ‘Ok we are at fault. Toxins are there.

But there is Aamir Khan and Radhika to support.;

Sure Coke and Pepsi (by their Blue India Ad) are going to lose more customers. We have alternatives - Aavins’ variety of Pista, chocolate, badam and mango, orange, pineapple and (hot and cold) refreshing juices. And fresh juices like HPMC apple juices and, hygienic juices on all fruit varieties.

Can you drink coke or Pepsi in winter? So why an Ad at wrong time?

Any way Coke and Pepsi have to try hard. Recently I went to a famous temple in South India. There BOVONTO, the locally made drink was available. All of us had three bottles worth 300 ml. It was so nice, wonderful and fantastic to taste and quench out thirst. The cost? Half the price of Pepsi and Coke!!

Can any one suggest me if is Bovonto available in Chennai? Else I try to take distruborship for Chennai, before summer and sure sell fresh fruit juices, coconut water, Ginger Special (formula by me), Buttermilk, Jaljira and fresh herbal juices.

Aamir Khan plays both roles — of the Indian housewife Manno,
and the crotchety-but-loyal servant, Dinu Kaka.
The new ad, premiering across TV channels tonight, is about the interplay between the two. Written as a musical parody, the ad revolves around Manno Bhabhi convincing Dinu Kaka to keep the household well stocked with Coke.

We may have to wait to watch him in a film, but when it comes to television commercials, there’s a different Aamir Khan everywhere!

Photograph Courtesy: Coca Cola India

Very Late News

Aamir Khan to take up pollution issue with Coca Cola
15th Apr 2006 14.14 IST
By Agencies

He may be the brand ambassador of Coca Cola in India, but that won’t stop superstar Aamir Khan to take up with the cola giant the issue of its Madhya Pradesh plant causing water pollution in the state.

“I would first like to talk to the Coca Cola people about the controversy,” the star who endorses the product, said while talking to reporters after he met the survivors of the Bhopal gas tragedy and activists of Naramada Bachao Andolan group in the capital on Friday.